Huddersfield Town are proud to have achieved the EFL’s Family Excellence ‘Gold Award’ status in recognition of the quality of the match day experience we provide for families.
The Family Excellence scheme sees Clubs receive two visit assessments each season from a family who rates their match day journey: from the website experience, ticketing, pre and post-match communication, entertainment and activities and more. The scheme recognises the continuous improvement and best practice that emerges across the League and rewards Clubs for their efforts in attracting and retaining young supporters.
After the second visit to the John Smiths Stadium, our assessor commented:
“There were many high points for this season’s two assessments including the warm, friendly, organised Club representatives, the external Stadium experience, the lovely post-match ‘thank you’ from the Club and the way the Club picked up on the fact a young girl was attending her first match.”
In addition to achieving scores which ranked Town seventh in the EFL for family experience, we were also one of just 12 Clubs handed the ‘Gold Award’, recognising our continued efforts to engage the next generation of Terriers. These efforts have contributed to a 12% increase in Under 11 Season Card Holders, and a 160% increase in match day tickets from 2021/22 to 2022/23.
Head of Supporter Services, Robyn Kennerdale, stated:
“We are immensely proud to have been recognised by the League for our commitment to attracting and engaging with junior supporters!”
“Delivering an affordable and enjoyable experience is key to ensuring the next generation of Town fans come through the turnstiles and want to keep coming back. From the pre-match activities in our Community Hub, to the opportunity for fans to meet players in the Family Area, many people behind-the-scenes come together to try and make a match day more than just the 90 minutes.”
“We now look forward to the upcoming 2023/24 season, when we will continue striving to improve match days for all groups of supporters.”