A Leeds-based mental health charity has unveiled a new brand identity, website, and strategy, following over two decades of providing mental health support across Yorkshire.

Alongside refreshing its name from Northpoint Wellbeing to Northpoint, the charity has set out an updated organisational manifesto and proposition. Following a reassessment of the regional mental health landscape, service user needs, and adjusting to a post-Covid world, Northpoint has evolved its services, innovated, and enhanced its workforce. As part of this, a new strategy has been developed with a focus on delivering outstanding mental health support by leading innovation and driving change in the wider system.

The charity has worked with digital and brand agency, Thompson, to develop a new logo and green colour palette, user-friendly website and an updated tagline: “Mental health. It’s what we do.”

Duncan Pearse, chief executive at Northpoint, said: “Our new branding reflects the evolution of Northpoint over the past years – our rapid growth has seen us expand our services and reach across new geographies, enabling us to help over 28,000 people each year. We’ve more than doubled our experienced workforce and introduced many unique new roles. Everyone here is working towards a shared purpose of delivering effective mental health support.”

“The wellbeing of our service users is at the heart of everything we do.”

“We’ve worked with our fantastic partners and commissioners to develop innovative referral pathways for therapeutic services, worked collaboratively with service users to break down barriers to accessing support, and set up new services such as District 29 – a group which is the first of its kind in the region, providing free group therapy for those aged 16 to 25.”