Leeds Based Underpin Appoints New Non-Executive Director

Well-known figure within professional sport and current CEO of Leicestershire County Cricket Club (LCCC), Sean Jarvis, has been appointed as non-executive director for Leeds-based golf mental performance coaching company, Underpin.

Sean will still maintain his full-time commitments with LCCC but draw on his leadership and sporting experience and expertise to help Underpin drive its long-term strategic growth aims.

With a strong commercial sporting background spanning three decades, Sean has worked at executive level within professional sports clubs, including in the Premier League with Huddersfield Town and the Football League with Oldham Athletic. He was also involved the launch of the rugby Super League and worked in a marketing capacity for Carling at the inception of the Premier League and Sky TV.

With Underpin providing mental performance coaching to elite amateur and professional golfers across the globe, Sean aims to replicate his success across other sports by providing the strategic direction and tactical delivery needed to help scale the business.

Sean will also help grow its existing network of corporate members, which includes Blacks Solicitors, C&C Healthcare and Sagars Accountants. Each member of the Underpin 72 Club benefit from bespoke golf and business events through to commercial networking opportunities. They gain a unique insight into the world of elite sports performance and help Underpin’s portfolio of players achieve their full potential at the very highest level of the professional game.

Commenting on his appointment, Sean said: “Having seen first-hand the vital role mental performance coaching plays in elite sport, I jumped at the opportunity to be part of Underpin and help provide the strategic guidance needed to shape the future growth of the business.”

“The role is ideal as it still allows me to provide my full commitment to LCCC, whilst being part of a business in its infancy which has a growing corporate network, operates globally and is having such a positive impact on the development of the amateur and professional game.”

Greg Robertson, founder and mental performance coach for Underpin, added: “To bring someone of Sean’s calibre on board is a major coup for Underpin. We have ambitious aims for the company and feel his commercial acumen and pedigree within professional sport can only benefit us in the journey ahead.”

“His passion and love of sport is infectious and he very much shares our philosophy of developing elite golfers, not just as players but as people as well, creating a solid platform for them to excel at the highest possible level. Everyone connected with Underpin has been energised by his arrival, as we enter what is a really exciting chapter for the business.”